Art Direction, Graphic Design, Illustration & Production
Putting my double major in Graphic Design and Journalism & Mass Communication to good use, I spent more than 10 years designing publications including U.S. Catholic, At Home with Our Faith, Premier Guitar,Guitar Edge, EXHIBITOR, Corporate EVENT and an array of catalogs, reports, newsletters, booklets and resource guides,
Marketing & Branding
Effective communication, customer outreach, and clear brand recognition are just a few tools in successful marketing. In the pursuit of these objectives, I have designed and edited direct-mail campaigns, white papers, media kits, brand identities, style guides, brochures, promotions and more.
Communicating effectively from a distance is key to leveraging large events and high-traffic areas to elevate brand and promotion awareness. I have designed interior and exterior signage for retail stores, trade shows, large conferences, educational environments and concert venues.
Not only are information graphics a great way to break down complex concepts and data into digestible pieces, they are also attention grabbing, easily shareable and fun. My work with information graphics have been featured in U.S. Catholic, EXHIBITOR, Corporate EVENT, Premier Guitar, Guitar Edge and GuitarSquid, as well as editorial sidebars, web graphics and reports.
Announcing sales, promotions, events and products requires a strong multi-media and multi-channel advertising approach. I have spent over a decade preparing print, digital, web and social media graphics.
From magazine covers to holiday campaigns and all the web graphics and editorial requests in between, illustration is a fun way to depict action and deliver engaging graphics with using some creative license. I’ve done vector illustrations for Premier Guitar, Leap Frog, EXHIBITOR, U.S. Catholic, At Home with Our Faith, GuitarSquid and West Music.